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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way. The color combination of blue and red of the interior recalls the fitting rooms in a stadium. When someone steps on the digital floor, the displayed pattern will change accordingly.

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Botanical WiFi

Retailing Insight

Until recently, most people believed that bees were attracted to flowers for their bright colors or fragrances. However, recent research demonstrates that bees are attracted to the energy in flowers, not their fragrance or color. Water, like the shiny substrate on CDs or the magnetic strip inside cassette tapes, records information.

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