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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences. Murray emphasized the significance of the new store in Frasers Group’s strategic growth plans, stating that it is a crucial step towards becoming the leading sports retailer in EMEA. “Our

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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. The post Sports Direct opens new London flagship appeared first on Retail Focus - Retail Design.

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

Continuing the success from the business’ first flagship opening on London’s Oxford Street, Manchester will be the 3rd flagship location revealed sitting alongside Birmingham. We are the leading destination for sportswear and are committed to bringing the very best brands, environment and experience to key retail destinations in the UK.”.

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Placemaking and personal relationships: How to think local, act global

Inside Retail

Look at the localised store format strategy that Starbucks and Aesop implement. Too many store formats use a ‘big-business’ local mentality that doesn’t actually relate to the location of the store. We should consider each store location as its own entity, even if it’s still under the umbrella of a global brand.

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