Running brand On models London trainer store on "shoppable science museum"
Dezeen
FEBRUARY 27, 2023
On has opened a trainer store on London's Regent Street "Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based," said On's head of brand environments Nicholas Martin. Its stores form part of On's wider efforts to build its brand internationally.
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