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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

The store features interactive experiences and curated activation spaces, including a golf putting green, running gait analysis, Jordan basketball performance challenge, and a dedicated bra studio. Manchester is a significant location for the Group, and we’re excited to be opening our next flagship in the city.”

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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Sports Direct is reopening its flagship store, following a £10m refurbishment.

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Taking Shape

Design Middleeast

Based on its unique location in the heart of Dubai, overlooking Za’abeel Palace Gardens, it offers a unique living experience inspired by the enchanting beauty of nature. Riyad Bank HQ Gensler Riyad Bank HQ is located in the heart of the prestigious King Abdullah Financial District.

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Placemaking and personal relationships: How to think local, act global

Inside Retail

Look at the localised store format strategy that Starbucks and Aesop implement. Too many store formats use a ‘big-business’ local mentality that doesn’t actually relate to the location of the store. We should consider each store location as its own entity, even if it’s still under the umbrella of a global brand.

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