Retail Focus
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .
Inside Retail
MAY 25, 2022
While this might be true, let’s examine the potential reasons why this is the case: The ‘online only’ offering – As co-founders of an online fashion marketplace, we absolutely love online shopping and think it holds a great number of benefits over bricks and mortar. Brands that don’t cater to us? Not making the cut. Yes there is.
Inside Retail
SEPTEMBER 6, 2022
FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. Online shopping has of course accelerated during the pandemic. “In
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