Remove Brand Management Remove Design Remove Merchandising Remove Target Market
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

This will mean some operational changes to our store design, moreso back-of-house around counterspace [to pack orders] and things like that. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? IR: Was Covid a driving factor behind this investment in digital?

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