Inside Retail

AUGUST 14, 2023

From an end user perspective, it promises to accelerate the efficiency of the John Lewis partnership’s employees, allowing them to offer a more enriched customer-centric approach and wield data-driven insights for product and service refinement. But Chakravarty believes this is going to be a tricky exercise.

Perspective 130

Perspective Balance Tailored Marketing 130

Inside Retail

APRIL 16, 2023

In line with the brand’s 170-year-old history of being at the centre of culture, Levi’s offered attendees of the festival a canvas for self-expression as they customised their favourite pieces at the Levi’s Tailorshop. This provides us with flexibility in responding to changes in consumer behaviour and market conditions,” she added.

Strategy 130

Strategy Consumer Perspective Line 130

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Balance 130

Balance Marketing Strategy Planning 130