How Lekker Bikes’ founder transitioned from CEO to a more strategic role
Inside Retail
FEBRUARY 9, 2023
Once I was able to employ more staff, I took on a more operational role and started managing the team. Today, I’m in a very different, more strategic role which involves managing and motivating our CEO and being involved in select projects such as new product design and branding. And in 2018, Niels, our current CEO, took over.
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