First Asia Pacific Adidas Flagship in Myeongdong, Seoul
Retail Focus
JUNE 22, 2023
Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way. When someone steps on the digital floor, the displayed pattern will change accordingly. In addition, a large built-in interactive digital floor is tucked under the central staircase.
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