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Vitra extends European presence with showroom openings in heritage buildings

Dezeen

The brand, which is known for high-end office and home furniture by leading designers, has embarked on a programme of showroom expansion and renovation to add to its global presence. Promotion : Swiss furniture brand Vitra is expanding its European presence through a programme of showroom openings in renovated, distinctive historic buildings.

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How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

That UK story has led to more and more successful expansion – East and West – that has helped turn a retailer of various personal items into a global toy empire. Working with artists, he created first characters, then different figurines of each, and for the past decade, he has been building a pool of more than 100 trademarked characters.

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How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

Inside Retail

It was like going to see a Picasso exhibition, yet no one tells you that the painter is Picasso and only the gallery or curator name is provided. MC: Maison Francis Kurkdjian draws its singularity from the creative power of the perfumer and artistic director whose name it bears. To me, the parallel to art was immediate.

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