Creative Displays Now

MARCH 8, 2022

In the 1980s, companies used more generic packaging with large text, no logos and minimal copy. The 1990s saw a surge of color as vibrant hues and explosive fonts for a flashy display that consumers couldn’t ignore. Similarly, the retail-ready packaging should speak to the category and use of the product.

Display 98

Display Merchandising Color Consumer 98

VMS

JANUARY 30, 2022

Digitally native or mostly DTC [direct-to-consumer] brands that are fast growing, pioneering something new in their category, have an established and reliable supply chain, have an inspiring founder’s story and have extraordinary product,” says Rachel Friedman, Founder and CEO of the concept’s creator, Tenfold (Columbus, Ohio).

Apparel 122

Apparel Concept Home Furnishings Space 122

VMS

JANUARY 4, 2023

My preferred approach to exploring an unknown city is generally given to wander about, sometimes down alleys, looking through fences or over walls into hidden courtyards. Perimeter wall units were illuminated with colorful frames, each identifying a specific category of merchandise. It’s mostly about discovery. It looked homey.

Visual Merchandising 86

Visual Merchandising Merchandising Strategy Architecture 86