Retail Focus

JUNE 22, 2023

Parallel linear metal strips conceptually derived from the iconic adidas logo as a key motif is not only highlighted on the facade, which extends all the way in, visible in many places among the shop interiors. The color combination of blue and red of the interior recalls the fitting rooms in a stadium.

Display 147

Display Pattern Visual Merchandising Focal Point 147

Retail Design Institute

NOVEMBER 16, 2022

store, the team created unique design elements dedicated to Berlin’s cultural and artistic roots from a graffiti wall inspired by the Berlin Wall, that provides the perfect photo op, and “Karaoke Garden,” a photo moment that taps into Berlin’s karaoke culture. For the 29,000-sq.-ft. Architect: Aukett + Heese, Berlin?General

Design 71

Design Circulation Color Light 71

Retail Design Master

SEPTEMBER 23, 2019

De esta manera, se plantea el recorrido como una experiencia sensorial que hace partícipe al público sin olvidar el objetivo principal y estratégico: guiar y acompañar a los visitantes hacia el interior de la tienda. El montaje se ha realizado mediante tubos flexibles de neón en los colores rojo y azul en alusión a los colores del Club.

Color 83

Color Interior Artistic Circulation 83