How the Beyhive and Swifties are creating a new category of concert fashion
Inside Retail
AUGUST 20, 2023
According to data from American market research company The NPD Group, while total apparel sales declined by 19 per cent in 2020, sales of cosy and casual clothing rose, with sweatpants up 17 per cent, sleepwear up 6 per cent, and sports bras up 10 per cent. What are fans wearing to concerts?
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