‘We were on a knife’s edge’: Greenlit Brands’ Michael Ford talks turnaround
Inside Retail
DECEMBER 1, 2021
I would say it’s the most challenging [situation] we’ve faced, and unlike apparel, which you can air freight, in the furniture industry, you’ve actually got to get it in containers and ship it because they’re bulky goods,” he said. . All four brands are cash flow positive and profitable, Ford said.
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