Carhartt, cowboys and the romanticisation of the middle class
Inside Retail
JUNE 6, 2024
This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag.
147 
Let's personalize your content