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How to create an Effective Merchandising Plan

Compliantia

Retail consultant and influencer, Ian Scott , says, “If stores are poorly presented, all the hard work from marketing, advertising, sourcing, and construction is wasted because shoppers won’t be inspired at the final point of purchase.” That’s why you should pay special attention to visual merchandising.

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How Malaysian department store Pavilion is connecting with customers

Inside Retail

Many tenants have realised the benefits of using multiple channels to reach out to their customers and offer an omni-channel experience. Businesses that offer customers both physical and online store options tend to see higher customer engagement and sales. Like Pavilion KL, Pavilion Bukit Jalil goes beyond retail.