Advertising Circulation Color Flow 
VMS
SEPTEMBER 30, 2021
Advertisement. The Freshman uses materials along with specific circulation paths to transform from a morning coffee stop to an evening dining destination. Circulation paths also blur the lines between night and day. For morning coffee service, traffic flows directly along a colorful 50-foot mural wall.
Retail Focus
JUNE 22, 2023
Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way. The color combination of blue and red of the interior recalls the fitting rooms in a stadium. Customers can find special limited editions of Seoul and DIY customized products.
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