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Khaite flagship store designed as a "tribute to the cultural legacy of SoHo"

Dezeen

The couple looked to encapsulate the legacy of its location The entire 371 square metre ground floor of the store was dedicated to retail space while the building's basement was reserved for back-of-house workings as well as a private meeting area. Our first design studio was just down the street."

Design 104
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Developing retail experiences through immersive retail design

Retail Focus

Retailers also recognize the importance of building a cohesive brand identity and narrative message that customers can understand and feel a sense of belonging to. This can include the creation of a distinctive store design, the use of unique materials and textures, and the integration of story-telling elements throughout the store.

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Collective installs stage in New York ONS Clothing store

Dezeen

To balance the dark colours and textures of the flooring the studio has inserted pops of colour using light blue tiles on the changing room pods and blue and green counter surfaces. In the space there are two wood counters for displaying accessories, while rectangular cutouts in the walls to hold clothing racks.

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Ferrari’s flagship store in Milan combines heritage and innovation

Retail Focus

The right side of the ground floor accommodates a chequerboard screen on which videos and images flow, commemorating the link between the Scuderia and the world of cinema, with the frequent appearances of Maranello’s four wheels in feature films.