How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion
Inside Retail
MARCH 19, 2024
In contrast, he said, the current e-commerce site is “like one of our premium flagships and something we’re really proud of”. All the flows and the interactions, usability and the UX and UI, really supports that branding focus.” This is a key part of the brand’s expansion, but it doesn’t mean stores will carry less stock.
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