Retail Focus

SEPTEMBER 3, 2021

By holistically planning the space, Sò Studio re-organized the store into three parts, the window exhibition area, major display area, and accessories area. It is a visual focal point and a connector of the whole space, to create a smooth and seamless transition going from one zone or style to the next.

Artistic 162

Artistic Focal Point Texture Display 162

Retail Focus

SEPTEMBER 17, 2021

Dutch contemporary artist Levi van Veluw , the creator of inaugural window display art for Hermès’ at Nordiska Kompaniet, said, “the window becomes an experience.” Each technique compliments the merchandise displayed in the store windows adding focal points for window shoppers. . Example 1: Watch Display .

Visual Merchandising 245

Visual Merchandising Merchandising Concept Display 245

Dezeen

MAY 5, 2022

Designer fashion label Balenciaga has temporarily covered its Mount Street store in London with fluffy bright pink faux fur to celebrate its Le Cagole bag and launch a collection of accessories and shoes. A large Klein-blue rock sculpture covered in non-reflective paint provides the focal point and adds to the interior's dreamlike feel.

Reimagine 145

Reimagine Interior Shopping Focal Point 145