How two decades in retail informed Jo Mercer’s new venture, Matilda Life
Inside Retail
AUGUST 24, 2023
Best known for the eponymous shoe label she founded in the 1990s, Jo Mercer is now channelling her passion for local manufacturing into Matilda Life , the fashion and lifestyle brand she started in 2021. Can you discuss the key concepts and philosophies, as well as its key achievements since its launch in 2021?
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