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How Jidu’s Roboverse experience centre is disrupting the auto industry

Inside Retail

The story so far Established in March 2021, Jidu is an intelligent automotive start-up built on leading technologies from Chinese search engine giant Baidu and leading automotive manufacturer Geely. In such a scenario, consumers are exposed to industrial design, functionality and inner workings of products.

Art 130
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An emotionally connected customer community leads to better marketing ROI, says study

Retail Focus

Over half (57%) of the consumers polled said they would be motivated to participate in a customer community by a greater understanding of what a brand stands for, and half (50%) by a greater understanding of the brand’s story and history. This is what today’s consumers want in return for their participation and contribution.”

Marketing 147