Rebel MD Gary Williams on taking experiential retail to the next level
Inside Retail
DECEMBER 4, 2023
Focus on ‘her’ Williams initiated the RCX project shortly after joining Rebel in 2019. The first RCX store, designed in partnership with Sydney-based retail agency The General Store, opened at Westfield Doncaster shopping centre in March 2020. With each new RCX store, Rebel has incorporated lessons learned from previous iterations.
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