Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market
Inside Retail
SEPTEMBER 6, 2023
With Rolex’s reputation in luxury watchmaking and Bucherer’s expansive retail presence across several countries, the union promises to strengthen the symbiotic relationship that has grown since 1924. Gen Z customers The allure of luxury watches’ investment returns is attracting younger consumers to the market.
Let's personalize your content