How rugby, data and French ban on swim shorts has boosted Budgy Smuggler
Inside Retail
APRIL 27, 2023
The move represents an additional step for the swimwear company’s expansion plans, after setting up a UK-based operation in 2016. This, coupled with the brand’s emphasis on CX as customers returned to in-store shopping also contributed to the sales uptick. It’s where our two stores come into their own.
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