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Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

Inside Retail

Here, we chat with Missfresh about how the DMWs operate, how it’s digitalising fresh markets and its plans for the future. Can you explain a bit about how Missfresh has grown in popularity since launching in 2014? The on-demand DMW retail market is one of the fastest growing segments in the online neighbourhood retail market.

Marketing 130
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Storytelling in retail design

CAAD

Storytelling in retail design is the commitment to capture the consumer through a visual narrative , in which history, tradition, values and the company’s business idea are the main protagonists. . Nowadays, stories move the world , which is why they are a clear trend in retail marketing. What is storytelling?