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How New Balance is stepping into sneaker resale with Reconsidered launch

Inside Retail

FEBRUARY 8, 2024

Earlier this month, American footwear brand New Balance announced the launch of its new resale program, Reconsidered. An ​​​​in-store trade-in program is being piloted at eight New Balance retail locations before scaling into more US stores later this year. New Balance is just the latest fashion brand to hop onto the resale trend.

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Balance Circulation Fashion Apparel 130
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Botanical WiFi

Retailing Insight

JULY 8, 2021

While we may not fully understand it, it makes us feel more balanced and stable. When we infuse essential oils into something like massage oil, it stimulates our circulation and our immune system. 6128 (2013): 66-69, doi: 10.1126/science.1230883. We don’t question our technology because we know it works — we just use it.

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