Peloton seeks a return to profitability with rebrand and membership drive
Inside Retail
JUNE 5, 2023
For the first-time since we originally launched the Peloton App in 2018, we are introducing the most expansive collection of free classes in line with our new App subscription tiers,” she noted. Not standing still Founded in 2012, Peloton revolutionised the at-home-fitness space with the launch of its stationary exercise bike.
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