How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
Around 2012, Wang had already recognised the popularity of toys in his stores. Pop Mart commenced its global foray only in 2019 and its first permanent overseas store opened in South Korea in September 2020. By the end of last year, it had 12 stores and 79 roboshops in 23 countries and markets outside Mainland China.
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