How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
When we first started the international business in 2018, I had some doubts,” vice president of Pop Mart and president of Pop Mart International, Justin Moon, told Inside Retail during a video call from his offices in Beijing. “We Around 2012, Wang had already recognised the popularity of toys in his stores. But not now.
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