Gen Z: Merchants of cool or brand killers?
Inside Retail
APRIL 27, 2022
A generation that loves to shop online because it’s fun and convenient – and also because they are juggling work-life (im)balance, kids and life in the ’burbs. They are young, born between 1997 and 2012, and they have serious earning potential, as they are starting their first jobs and getting their first paychecks. Time to get up.
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