2012 Balance Curate Promotion 
Inside Retail
JUNE 1, 2022
The gender balance of Pop Mart customers is split 70:30 towards women, and the majority of purchasers are aged 16 to 35. Around 2012, Wang had already recognised the popularity of toys in his stores. The balance is sourced from local artists in each market the company enters. But not now.
Barber Design
JUNE 29, 2017
The in-store experience at Fresh STORY is designed to get customers shopping online at Jet.com, whilst also raising brand awareness with food samples and cooking demonstrations promoting a community- feel which will entertain shoppers and encourage them to champion the brand. New Balance Roppongi 19:06, Tokyo. Flora and Henri, Seattle.
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