How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
That UK story has led to more and more successful expansion – East and West – that has helped turn a retailer of various personal items into a global toy empire. Around 2012, Wang had already recognised the popularity of toys in his stores. The balance is sourced from local artists in each market the company enters. But not now.
Let's personalize your content