How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
Displayed on clear plastic shelves in her bedroom, they range from cherubic dolls to characters from Japan’s Pokemon series. Around 2012, Wang had already recognised the popularity of toys in his stores. The balance is sourced from local artists in each market the company enters. It’s all about the toys. But not now.
130 
Let's personalize your content