How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
The gender balance of Pop Mart customers is split 70:30 towards women, and the majority of purchasers are aged 16 to 35. Around 2012, Wang had already recognised the popularity of toys in his stores. The first in that range was the Space Molly x SpongeBob crossover, which went viral immediately after launch. But not now.
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