How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
The gender balance of Pop Mart customers is split 70:30 towards women, and the majority of purchasers are aged 16 to 35. Around 2012, Wang had already recognised the popularity of toys in his stores. Typically, these collections are planned a year in advance of launch and take 10 months to develop. But not now.
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