How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
That UK story has led to more and more successful expansion – East and West – that has helped turn a retailer of various personal items into a global toy empire. The gender balance of Pop Mart customers is split 70:30 towards women, and the majority of purchasers are aged 16 to 35. Better expansion, step by step. But not now.
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