Surmounting the Summit
VMS
APRIL 19, 2021
In 2011, the 60-plus-year-old outdoor lifestyle retailer opened its first headquarters (HQ1) in rural Niigata, Japan, on a mountaintop surrounded by a campsite, explains Matt Liddle, Chief Operating Officer, Snow Peak USA. A hand-painted mural by a Seattle-based Japanese artist features the brand’s founder. met the challenges head on.
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