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Onetime airline Pan Am reimagined in South Korea as a lifestyle brand

Inside Retail

The first Pan Am retail store also introduced The Pan Am AW2022 Collection, which the brand described as “designed for both fashion and functionality”. An American drama series created by writer Jack Orman was named after the airline in 2011.

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Flying into the future: Step inside Pan Am’s flagship store in South Korea

Inside Retail

When someone mentions Pan Am, most people think of the former US airline that Leonardo DiCaprio portrayed in the hit film “Catch Me If You Can” as a con artist disguising himself as the airline’s pilot. The newlyopened Pan Am flagship store is among them, introducing a design concept adopting the regional characteristics of Seongsu-dong.