2011, Accessories, Planning and Reimagine

Onetime airline Pan Am reimagined in South Korea as a lifestyle brand

Inside Retail

AUGUST 31, 2022

Featuring Pan Am’s signature blue and white, the Starfield Coex store is home to a selection of Pan Am-branded fashion apparel and accessories, ranging from bucket hats, travel bags, and phone cases to toys. An American drama series created by writer Jack Orman was named after the airline in 2011.

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Flying into the future: Step inside Pan Am’s flagship store in South Korea

Inside Retail

JANUARY 5, 2023

There was even a television series based on the lives of fictional stewardesses and pilots launched in 2011 starring Christina Ricci and Margot Robbie. More than 30 years later, the South Korean fashion retailer SJ Group brought the airline a new identity, reimagining Pan Am as a lifestyle brand.

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Onetime airline Pan Am reimagined in South Korea as a lifestyle brand

Flying into the future: Step inside Pan Am’s flagship store in South Korea

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