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Onetime airline Pan Am reimagined in South Korea as a lifestyle brand

Inside Retail

Featuring Pan Am’s signature blue and white, the Starfield Coex store is home to a selection of Pan Am-branded fashion apparel and accessories, ranging from bucket hats, travel bags, and phone cases to toys. An American drama series created by writer Jack Orman was named after the airline in 2011.

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Flying into the future: Step inside Pan Am’s flagship store in South Korea

Inside Retail

When someone mentions Pan Am, most people think of the former US airline that Leonardo DiCaprio portrayed in the hit film “Catch Me If You Can” as a con artist disguising himself as the airline’s pilot. The store also presents a series of content collaborations with local artists and labels, such as Nuri Yeon, Playmobil, and Arc.N.Book.