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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

7-Eleven has indicated a $2 billion price tag for its 9 per cent market share in fuel sales and market-leading national convenience store network. The OTR deal is yet to gain regulatory approvals but Viva Energy plans to rebrand Coles Express to OTR and establish the headquarters for the merged businesses in Adelaide.

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