Locals rebuff invaders: Inside Vietnam’s convenience stores war
Inside Retail
SEPTEMBER 6, 2022
The VinGroup/Masan move has almost neutered the foreign interlopers, who by 2015 were already starting to question their heavy capital commitments to a market that was so unsophisticated they struggled initially to make headway. The company is already sharing plans to expand from 12 stores now to 450 (although it is not clear by when).
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