2009 Marketing Perspective Tailored 
Inside Retail
JANUARY 21, 2024
Dion Lee is a luxury brand established back in 2009 by its namesake designer in Sydney, Australia. The founder and creative director hit the runway straight out of fashion school showcasing his first collection in a Kings Cross car park at Australian Fashion Week in 2009.
Inside Retail
SEPTEMBER 13, 2023
Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? But I can’t remember it being too challenging.
Retail Focus
FEBRUARY 8, 2024
Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.
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