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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

In 2012 Lekker opened its North Melbourne ‘brand store’ and in 2016 expanded to Sydney, initially to a small store space before relocating to a much bigger space – being its current Sydney location with on-site service facilities, offices and the ability for customers to test-ride bikes. “In

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. What are the brand’s plans in this space moving forward?

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