Parfums de Marly enters APAC for the first time and settles in Sydney home
Inside Retail
FEBRUARY 1, 2024
Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. billion in 2023 to US$69.25 We saw a lot of brands, stop producing and stop investing.
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