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How designer label Dion Lee is positioning itself for global expansion

Inside Retail

Dion Lee is a luxury brand established back in 2009 by its namesake designer in Sydney, Australia. The founder and creative director hit the runway straight out of fashion school showcasing his first collection in a Kings Cross car park at Australian Fashion Week in 2009.

Expansion 130
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Beyond Starbucks: Three specialty coffee retailers taking Australia by storm

Inside Retail

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East. “We Axil Coffee Roasters Axil. Image supplied.

Marketing 130
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The evolution of pop-up stores took another significant turn in 2009 when the concept expanded beyond retail to encompass industries such as food and beverage, capitalising on the principles of ephemerality and exclusivity.

Artistic 147