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Studio Anne Holtrop creates gypsum walls that look like fabric for Maison Margiela store

Dezeen

Located at 22 Bruton Street, the boutique is laid out across 190-square-metres and displays Maison Margiela's Co-Ed collections , with men's and women's ready-to-wear alongside accessories such as shoes, jewellery and eyewear. The Bruton Street store houses clothing as well as accessories. The gypsum walls are cast in fabric moulds.

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging.

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