How Maison Francis Kurkdjian built a brand around the Picasso of fragrance
Inside Retail
SEPTEMBER 21, 2022
Around 2007, however, we started seeing more and more “niche” fragrance brands being launched and entering department stores. There’s a lot of back and forth and once the concept is clearer, he starts working on the formula. Can you tell me about the product development process behind your scents?
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