The rise of Sheike: From Sydney market stall to style authority
Inside Retail
APRIL 5, 2022
She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. IR: I know Sheike launched an e-commerce site in 2006. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. They will be our key focus.
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